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Consultant & Partner

Anita du Toit has been in franchising since 1998 and has gained experience servicing diverse clients in the telecommunications, automotive and retail industries in the South African franchise sector.

She also gained experience as a product manager in retail banking and as a Franchise Specialist at FNB Commercial. Anita obtained a Masters Degree in Marketing with distinction from the University of Pretoria in 2000. She authored papers published in academic journals, including the Journal of Marketing Channels and Franchising Law and Policy Review. She also had papers accepted for reading at the annual conference of the International Society of Franchising in San Diego 2000 (co-author), Orlando 2002, San Antonio 2003, and Las Vegas 2004. Anita also delivered a paper on Tandem franchising at the Economics and Management of Networks (EMNET) conference in Rotterdam in 2007.

Working as a franchise consultant at Deloitte & Touche, Anita was involved in the development of new products for the franchise market including the Franchise Systems Audit and the E test. While at Franchising Plus, the DTI commissioned Anita to write papers on Tandem Franchising and Social Franchising for its franchise division at the time, FRAIN. As a Franchise Specialist at FNB, Anita was instrumental in introducing the Franchise Think Tank and x2in5 initiative, an initiative aimed at doubling the franchise sector within 5 years. Currently, Anita is a senior consultant and partner at Franchising Plus. Anita's key strengths include conceptualisation of strategy, project management and research.

Article written by Anita