We believe in the ability of franchising
to achieve true economic empowerment
through small business creation.
Training forms an integral part
of any franchise value proposition.
Franchising Plus
are thought leaders in franchise
development in South Africa.
Franchising,
when implemented correctly
is a powerful tool to grow a business.
We help our clients to achieve
franchise success through hands-on
support and skills transfer.

Annie Baptiste

Training Material Developer & Past Franchising Trainer

Annie had an honours degree in Marketing from the University of Pretoria.

She worked in the franchising sector since 1999. During her tenure at Deloitte & Touche in the Franchise division she started training franchisor staff as well as franchisees on business skills.

Annie joined Franchising Plus as the training manager and developed the training material for the Franchising Plus training courses and negotiated an alliance with the Institute of Marketing Management, who accredits these courses. Annie also developed a whole training and development programme for retail personnel which currently forms a large part of the Franchising Plus training offering. Annie authored a book on ‘The Five Radical Rules of Marketing’.

Sadly Annie passed away in July 2021 but left her legacy behind at Franchising Plus.

A Tribute to Annie Baptiste

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