Dictionary of a Franchise Convention

By Annie Baptiste On Thursday 7 April, FASA hosted the annual Convention as part of the International Franchise Exhibition.  There were some excellent speakers who shared some interesting information, advice and insights into franchising specifically, as well as...

How to update your conference in 2016

By Annie Baptiste For a few years now, we at Franchising Plus, have been wondering if there isn’t a better way to motivate, inspire and create change through company conferences. We spend so much money on treating our clients, suppliers and franchisees, but do we...

The 5 Rules of Radical Marketing revisit for Social Media

By Annie Baptiste A few years ago Annie Baptiste consolidated our company’s collective knowledge on marketing into five simple rules, namely: Fish where the fish are Add value, don’t discount Spend when people have money Dominate your media Measure your efforts “Every...

The Comfort of Spur

Annie Baptiste takes a tongue in cheek look at why Spur, and franchising, works My family and I recently had the privilege of seeing the best of what Namibia has to offer, during a two week driving holiday. We decided to spoil ourselves and stayed in really nice...