Apr 14, 2016 | News Articles
By Annie Baptiste On Thursday 7 April, FASA hosted the annual Convention as part of the International Franchise Exhibition. There were some excellent speakers who shared some interesting information, advice and insights into franchising specifically, as well as...
Jan 27, 2016 | News Articles
By Annie Baptiste For a few years now, we at Franchising Plus, have been wondering if there isn’t a better way to motivate, inspire and create change through company conferences. We spend so much money on treating our clients, suppliers and franchisees, but do we...
Jun 17, 2015 | News Articles
By Annie Baptiste A few years ago Annie Baptiste consolidated our company’s collective knowledge on marketing into five simple rules, namely: Fish where the fish are Add value, don’t discount Spend when people have money Dominate your media Measure your efforts “Every...
Jun 17, 2015 | News Articles
By Eric Parker In these difficult trading times with product/service parity, the real defining customer benefit will be SERVICE. So the question is how do we achieve superior service? Simply it all revolves around the team of staff who interface with the customer....
Jul 24, 2014 | News Articles
Annie Baptiste takes a tongue in cheek look at why Spur, and franchising, works My family and I recently had the privilege of seeing the best of what Namibia has to offer, during a two week driving holiday. We decided to spoil ourselves and stayed in really nice...
