By Sasha-Lee de Bod Once a franchise model/concept has been developed, it must be tried, tested and proven in the market before it can be replicated. It is important to note that just an idea cannot be franchised. In franchising, the franchisor must be able to show...
Sasha-Lee de Bod spoke at the Africa Fuel Wholesale and Retail Expansion Summit hosted on 31 May 2019. The industry has evolved throughout the years, here is a brief summary. What is happening in the market? With approximately 4600 fuel service stations currently in...
By Sasha-Lee de Bod According to the 2018 FASA franchise survey, there are 865 franchise systems in South Africa of which 23% is accounted for in the Fast Food and Restaurants category. The franchise sector currently contributes 15.7% of the total South African GDP At...
By Sasha-Lee de Bod As we reflect on our experience as franchise consultants over the past year, we have identified 13 lessons learnt from the franchise industry and South Africa’s current economic environment we find ourselves in. 1. Franchisees: Struggling in...
By Sasha-Lee de Bod Franchisee selection and recruitment is on of the most important factors of developing a sustainable franchise network. However, many franchisors do not have a clear franchisee recruitment process to successfully recruit and select franchisees...
