About The Franchise Trainer
About Annie Baptiste
Annie has an honours degree in Marketing from the University of Pretoria. She has been working in the franchising sector since 1999. During her tenure at Deloitte & Touche in the Franchise devision she started training franchisor staff as well as franchisees on business skills.
Annie joined Franchising Plus as the training manager and has developed the training material for the Franchising Plus training courses and negotiated an alliance with the Institute of Marketing Management, who accredits these courses. Annie also developed a whole training and development programme for retail personnel which currently forms a large part of the Franchising Plus training offering. Annie has authored a book on ‘The Five Radical Rules of Marketing’.